Where does the 7% close rate come from?
Our formula combines your webinar performance data with industry benchmarks for enterprise tech sales:

• Step 1: Meetings Booked
  • Coffee-enhanced webinars see 53% of attendees book follow-up meetings (vs. 18% for standard webinars).
  • Industry benchmark: ~5-15% of meetings convert to closed deals in enterprise sales (Gartner).
  • Your historical data from 150+ webinars.  most sponsors see 3+ qualified deals per webinar.

We use 7% as a conservative estimate to account for variability.

Step 2: Meetings to Closed Deals

53% meetings × 13.2% close rate = ~7% of attendees convert to deals.

Step 3:Real-World Validation

Case study: Jeskell Systems closed 3 deals from 20 attendees (15% close rate).
We use 7% as a conservative estimate to account for variability.